{"id":27772,"date":"2024-07-17T20:00:48","date_gmt":"2024-07-17T13:00:48","guid":{"rendered":"https:\/\/nandh.vn\/?p=27772"},"modified":"2024-07-17T16:50:53","modified_gmt":"2024-07-17T09:50:53","slug":"san-thuong-mai-dien-tu-nao-dang-tang-truong","status":"publish","type":"post","link":"https:\/\/nandh.vn\/en\/san-thuong-mai-dien-tu-nao-dang-tang-truong\/","title":{"rendered":"S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0o \u0111ang t\u0103ng tr\u01b0\u1edfng trong qu\u00fd II\/2024?"},"content":{"rendered":"<p><b>S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><span style=\"font-weight: 400;\"> trong qu\u00fd II\/2024 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng, t\u0103ng c\u01b0\u1eddng chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, nh\u00e3n h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh tr\u1ef1c tuy\u1ebfn, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 duy tr\u00ec c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng s\u00f4i \u0111\u1ed9ng.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">N\u1ed9i dung b\u00e0i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nandh.vn\/en\/san-thuong-mai-dien-tu-nao-dang-tang-truong\/#5_san_thuong_mai_dien_tu_lon_nhat_Viet_Nam_tang_truong_nhu_the_nao_trong_quy_II2024\" >5 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o trong qu\u00fd II\/2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nandh.vn\/en\/san-thuong-mai-dien-tu-nao-dang-tang-truong\/#Chien_luoc_cho_nua_cuoi_nam_cho_nha_ban_khi_kinh_doanh_tren_san_thuong_mai_dien_tu\" >Chi\u1ebfn l\u01b0\u1ee3c cho n\u1eeda cu\u1ed1i n\u0103m cho nh\u00e0 b\u00e1n khi kinh doanh tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nandh.vn\/en\/san-thuong-mai-dien-tu-nao-dang-tang-truong\/#Toi_uu_hoa_trai_nghiem_khach_hang\" >T\u1ed1i \u01b0u ho\u00e1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nandh.vn\/en\/san-thuong-mai-dien-tu-nao-dang-tang-truong\/#Tan_dung_cac_chuong_trinh_khuyen_mai_va_cac_su_kien_lon\" >T\u1eadn dung c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nandh.vn\/en\/san-thuong-mai-dien-tu-nao-dang-tang-truong\/#Quan_ly_hang_ton_kho_hieu_qua\" >Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nandh.vn\/en\/san-thuong-mai-dien-tu-nao-dang-tang-truong\/#Da_dang_hoa_kenh_ban_hang\" >\u0110a d\u1ea1ng ho\u00e1 k\u00eanh b\u00e1n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nandh.vn\/en\/san-thuong-mai-dien-tu-nao-dang-tang-truong\/#Tang_cuong_quang_cao_va_tiep_thi\" >T\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nandh.vn\/en\/san-thuong-mai-dien-tu-nao-dang-tang-truong\/#Phan_tich_du_lieu_va_chien_luoc\" >Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"5_san_thuong_mai_dien_tu_lon_nhat_Viet_Nam_tang_truong_nhu_the_nao_trong_quy_II2024\"><\/span><b>5 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o trong qu\u00fd II\/2024<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Theo th\u1ed1ng k\u00ea c\u1ee7a n\u1ec1n t\u1ea3ng s\u1ed1 li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Metric, trong qu\u00fd II\u20442024 \u01b0\u1edbc t\u1ed5ng doanh thu tr\u00ean 5 <\/span><b>s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><span style=\"font-weight: 400;\"> b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t Vi\u1ec7t Nam g\u1ed3m: Shopee, Lazada, Tiki, Sendo, Tiktok Shop \u0111\u1ea1t kho\u1ea3ng 85.000 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 78% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2024.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00ednh chung 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2024, t\u1ed5ng doanh thu tr\u00ean 5 s\u00e0n \u01b0\u1edbc \u0111\u1ea1t 156.000 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 78% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc \u0111\u00f3, trong qu\u00fd I\/2024 doanh thu b\u00e1n l\u1ebb tr\u00ean 5 <\/span><b>s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed <\/b><span style=\"font-weight: 400;\">n\u00e0y \u0111\u1ea1t 71.200 t\u1ef7 \u0111\u1ed3ng (ch\u01b0a bao g\u1ed3m doanh thu t\u1eeb c\u00e1c phi\u00ean livestream), t\u0103ng 78,6 % so v\u1edbi qu\u00fd I\/2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con s\u1ed1 t\u0103ng tr\u01b0\u1edfng n\u00e0y c\u0169ng v\u01b0\u1ee3t xa so v\u1edbi d\u1ef1 b\u00e1o doanh thu th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2024 s\u1ebd ch\u1ec9 t\u0103ng kho\u1ea3ng 35% so v\u1edbi n\u0103m 2023. Trong \u0111\u00f3, n\u1ec1n t\u1ea3ng Shopee ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u <\/span><b>s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed <\/b><span style=\"font-weight: 400;\">v\u1edbi 53.740 t\u1ef7 \u0111\u1ed3ng, \u0111\u1ea1t 67,9% th\u1ecb ph\u1ea7n. X\u1ebfp th\u1ee9 2 l\u00e0 TikTok Shop v\u1edbi 18.360 t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm 23,2% th\u1ecb ph\u1ea7n. Lazada v\u00e0 Tiki l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 6.030 t\u1ef7 \u0111\u1ed3ng (chi\u1ebfm 7,6% th\u1ecb ph\u1ea7n) v\u00e0 997,06 t\u1ef7 \u0111\u1ed3ng (chi\u1ebfm 1,3%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecdc th\u00eam: <\/span><a href=\"https:\/\/cafef.vn\/6-thang-dau-nam-5-san-thuong-mai-dien-tu-lon-nhat-viet-nam-kinh-doanh-ra-sao-188240705140536096.chn#:~:text=Theo%20th%E1%BB%91ng%20k%C3%AA%20c%E1%BB%A7a%20n%E1%BB%81n,v%E1%BB%9Bi%20c%C3%B9ng%20k%E1%BB%B3%20n%C4%83m%202024.\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">CafeF.vn<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chien_luoc_cho_nua_cuoi_nam_cho_nha_ban_khi_kinh_doanh_tren_san_thuong_mai_dien_tu\"><\/span><b>Chi\u1ebfn l\u01b0\u1ee3c cho n\u1eeda cu\u1ed1i n\u0103m cho nh\u00e0 b\u00e1n khi kinh doanh tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Toi_uu_hoa_trai_nghiem_khach_hang\"><\/span><i><span style=\"font-weight: 400;\">T\u1ed1i \u01b0u ho\u00e1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">&#8211; C\u1ea3i Thi\u1ec7n Giao Di\u1ec7n v\u00e0 T\u1ed1c \u0110\u1ed9 Website: \u0110\u1ea3m b\u1ea3o trang web ho\u1eb7c gian h\u00e0ng tr\u00ean <\/span><b>s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><span style=\"font-weight: 400;\"> c\u1ee7a b\u1ea1n c\u00f3 giao di\u1ec7n th\u00e2n thi\u1ec7n, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang nhanh. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Ch\u0103m S\u00f3c Kh\u00e1ch H\u00e0ng: \u0110\u1ea7u t\u01b0 v\u00e0o d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p, ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng v\u00e0 h\u1ed7 tr\u1ee3 \u0111a k\u00eanh (chatbot, email, \u0111i\u1ec7n tho\u1ea1i). S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 quay l\u1ea1i mua s\u1eafm.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tan_dung_cac_chuong_trinh_khuyen_mai_va_cac_su_kien_lon\"><\/span><i><span style=\"font-weight: 400;\">T\u1eadn dung c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">&#8211; Chi\u1ebfn D\u1ecbch Gi\u1ea3m Gi\u00e1: T\u1eadn d\u1ee5ng c\u00e1c ng\u00e0y l\u1ec5, s\u1ef1 ki\u1ec7n l\u1edbn nh\u01b0 Black Friday, Cyber Monday, v\u00e0 c\u00e1c d\u1ecbp l\u1ec5 qu\u1ed1c gia \u0111\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 h\u1ea5p d\u1eabn. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 c\u00f2n k\u00edch th\u00edch kh\u00e1ch h\u00e0ng c\u0169 quay l\u1ea1i mua s\u1eafm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Qu\u1ea3ng C\u00e1o \u0110\u01b0\u1ee3c T\u00e0i Tr\u1ee3: S\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 tr\u00ean<\/span><b> s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed <\/b><span style=\"font-weight: 400;\">\u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/nandh.vn\/wp-content\/uploads\/2024\/01\/mega-sale.png\" alt=\"Khuy\u1ebfn m\u00e3i gi\u00fap c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n h\u01a1n\" width=\"100%\" height=\"100%\" class=\"alignnone wp-image-25917 size-full\" title=\"Khuy\u1ebfn m\u00e3i gi\u00fap c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n h\u01a1n\" \/><\/p>\n<p style=\"text-align: center;\"><em>Khuy\u1ebfn m\u00e3i gi\u00fap c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n h\u01a1n<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quan_ly_hang_ton_kho_hieu_qua\"><\/span><i><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho hi\u1ec7u qu\u1ea3<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">&#8211; S\u1eed D\u1ee5ng H\u1ec7 Th\u1ed1ng Qu\u1ea3n L\u00fd Kho (WMS): H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kho hi\u1ec7n \u0111\u1ea1i gi\u00fap b\u1ea1n theo d\u00f5i h\u00e0ng t\u1ed3n kho theo th\u1eddi gian th\u1ef1c, \u0111\u1ea3m b\u1ea3o kh\u00f4ng x\u1ea3y ra t\u00ecnh tr\u1ea1ng h\u1ebft h\u00e0ng ho\u1eb7c d\u01b0 th\u1eeba. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong c\u00e1c d\u1ecbp cao \u0111i\u1ec3m mua s\u1eafm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; D\u1ecbch V\u1ee5 Fulfillment: H\u1ee3p t\u00e1c v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 fulfillment chuy\u00ean nghi\u1ec7p nh\u01b0 N&amp;H Logistics \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o quy tr\u00ecnh x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng t\u1eeb \u0111\u00f3ng g\u00f3i \u0111\u1ebfn v\u1eadn chuy\u1ec3n di\u1ec5n ra nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Da_dang_hoa_kenh_ban_hang\"><\/span><i><span style=\"font-weight: 400;\">\u0110a d\u1ea1ng ho\u00e1 k\u00eanh b\u00e1n h\u00e0ng<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">&#8211; M\u1edf R\u1ed9ng K\u00eanh B\u00e1n H\u00e0ng: B\u00ean c\u1ea1nh vi\u1ec7c b\u00e1n h\u00e0ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn, h\u00e3y m\u1edf r\u1ed9ng k\u00eanh b\u00e1n h\u00e0ng sang c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, v\u00e0 TikTok \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; T\u1ea1o Gian H\u00e0ng Tr\u00ean Nhi\u1ec1u S\u00e0n TM\u0110T: \u0110\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 m\u1eb7t tr\u00ean nhi\u1ec1u <\/span><b>s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><span style=\"font-weight: 400;\"> nh\u01b0 Shopee, Lazada, Tiki, gi\u00fap t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp c\u1eadn \u0111a d\u1ea1ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/nandh.vn\/wp-content\/uploads\/2024\/01\/Thie\u0302\u0301t-ke\u0302\u0301-chu\u031ba-co\u0301-te\u0302n-4.png\" alt=\"\" width=\"100%\" height=\"100%\" class=\"alignnone size-full wp-image-25937\" title=\"\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tang_cuong_quang_cao_va_tiep_thi\"><\/span><i><span style=\"font-weight: 400;\">T\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">&#8211; Qu\u1ea3ng C\u00e1o Tr\u1ef1c Tuy\u1ebfn: \u0110\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn tr\u00ean Google, Facebook, v\u00e0 c\u00e1c <\/span><b>s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 t\u0103ng \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; S\u1eed D\u1ee5ng Influencer Marketing: H\u1ee3p t\u00e1c v\u1edbi c\u00e1c influencer trong ng\u00e0nh \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng h\u01a1n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Phan_tich_du_lieu_va_chien_luoc\"><\/span><i><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">&#8211; Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u B\u00e1n H\u00e0ng: S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c k\u1ecbp th\u1eddi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Theo D\u00f5i Xu H\u01b0\u1edbng Th\u1ecb Tr\u01b0\u1eddng: Lu\u00f4n c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi trong ng\u00e0nh \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ed1i \u01b0u v\u1eadn h\u00e0nh s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khi \u0111\u1ed3ng h\u00e0nh c\u00f9ng d\u1ecbch v\u1ee5 fulfillment. Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 t\u00ecm hi\u1ec3u ngay h\u00f4m nay<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong qu\u00fd II\/2024 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng, t\u0103ng&#8230;<\/p>","protected":false},"author":1,"featured_media":27773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[94,74],"class_list":["post-27772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-san-thuong-mai","tag-thuong-mai-dien-tu"],"_links":{"self":[{"href":"https:\/\/nandh.vn\/en\/wp-json\/wp\/v2\/posts\/27772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nandh.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nandh.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nandh.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nandh.vn\/en\/wp-json\/wp\/v2\/comments?post=27772"}],"version-history":[{"count":0,"href":"https:\/\/nandh.vn\/en\/wp-json\/wp\/v2\/posts\/27772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nandh.vn\/en\/wp-json\/wp\/v2\/media\/27773"}],"wp:attachment":[{"href":"https:\/\/nandh.vn\/en\/wp-json\/wp\/v2\/media?parent=27772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nandh.vn\/en\/wp-json\/wp\/v2\/categories?post=27772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nandh.vn\/en\/wp-json\/wp\/v2\/tags?post=27772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}